How users consent to receive SMS messages from Penny
Penny sends recurring SMS only to people who have given explicit, standalone consent to receive them. This page documents how users opt in, the consent language they see, the messages they may receive, and how to opt out.
Penny sends two distinct types of SMS:
These are kept separate by design. A user can verify a phone and use Penny without ever enabling recurring messages.
Opting in to recurring text messages is a deliberate, standalone action. It is not part of signing up, verifying a phone, or any purchase. There is no SMS-consent control on the phone verification screen — that screen only sends a one-time code:

After verifying, a user can turn on recurring messages with a dedicated Text notifications toggle in account settings. It is off by default, sits on its own row with no transaction attached, and can be switched off at any time.


The toggle shows this disclosure:
Recurring automated texts: daily family event briefings, schedule changes detected from school and activity emails, and account notifications. Message frequency varies. Msg & data rates may apply. Reply HELP or email support@tldrparents.com for help, STOP to cancel.
Direct links to our Terms of Service and Privacy Policy appear immediately beside the toggle, on the same screen as this disclosure.
Users who turn on the Text notifications toggle receive this SMS immediately:
Penny by TLDR Parents: You're subscribed to text notifications (daily briefings, schedule changes, account alerts). Msg frequency varies. Msg & data rates may apply. Reply HELP or email support@tldrparents.com for help, STOP to cancel.
Users who opt in may receive:
Message frequency varies based on the user's family schedule and account activity. No marketing or promotional messages are sent through this program.
Users can opt out at any time by:
When a user turns off the Text notifications toggle, they receive this confirmation:
Penny by TLDR Parents: You've been unsubscribed and will receive no further messages from this number. Reply START to resubscribe, or email support@tldrparents.com for help.
Users who have opted out can resubscribe at any time by replying START, UNSTOP, or YES to any message from Penny, or by turning the Text notifications toggle back on in account settings. After replying START, they receive this confirmation:
Penny by TLDR Parents: You've been re-subscribed to text notifications. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to cancel.
Reply HELP or INFO to any SMS from Penny to receive:
Penny by TLDR Parents: For help, email support@tldrparents.com. Msg frequency varies. Msg & data rates may apply. Reply STOP to cancel.
For other questions, contact support@tldrparents.com.
Phone numbers and SMS opt-in data are not shared with third parties or affiliates for marketing or promotional purposes. See our full Privacy Policy for details on how account data is handled.
SMS notifications are governed by our Terms of Service. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.